Music Inspires New Careers

Client:
Indeed
Agency:
Forever Audio
Release:
2023
My Focus Areas:
Ideation
Graphic Design
UX/UI Design

Overview

Indeed and Spotify collaborated to create Job Jukebox, offering a personalized experience that blends job search data with Spotify listening habits to inspire unique career paths. Job Jukebox shares fun facts and a custom playlist, encouraging job seekers to explore better work opportunities and new career paths.

This campaign leverages sound features, reminiscent of a traditional music jukebox, and incorporates various motions to evoke the feeling of a jukebox experience. It received the Spotify award for Best Stage Experience in 2024. Check out the details at https://ads.spotify.com/en-US/inspiration/spotify-hits-2024/

Problems and Challenges

  • Crafting an Exceptional Microsite: Designing a standout microsite to offer users a unique digital experience, seamlessly integrating Spotify's API to curate personalized music playlists for their job research.

  • Optimizing User Journey: Ensuring a streamlined and engaging user experience, with easy navigation and immersion for users.

  • Incorporating Audio: Integrating audio elements into the microsite to boost user engagement, providing music as users set up their upcoming job-seeking sessions.

Graphic Elements

Below are the assets I've compiled for the campaign, inspired by the concept of a "Jukebox." With creative freedom, I took charge of shaping the campaign's overall aesthetic.

Comprehensive User Journey Design

Here's a quick overview of the Job Jukebox user journey. Once users choose a relevant job suggestion from our API-generated list, they dive into the atmosphere of each job category. They'll find useful tips and links to related job applications on Indeed. Plus, each job comes with a curated playlist they can save on their Spotify account. Users can also easily share their results on social media.

Took the Stage: Best Stage Experience

The Job Jukebox microsite was awarded by Spotify for Best Stage Experience in 2024. For more details, visit: Spotify Hits 2024

Since this campaign is no longer active, Spotify has provided a screen recording of the entire user journey with sound. You can view it here: Indeed x Spotify | Job Jukebox

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