Music Inspires New Careers
Overview
Indeed and Spotify collaborated to create Job Jukebox, offering a personalized experience that blends job search data with Spotify listening habits to inspire unique career paths. Job Jukebox shares fun facts and a custom playlist, encouraging job seekers to explore better work opportunities and new career paths.
This campaign leverages sound features, reminiscent of a traditional music jukebox, and incorporates various motions to evoke the feeling of a jukebox experience. It received the Spotify award for Best Stage Experience in 2024. Check out the details at https://ads.spotify.com/en-US/inspiration/spotify-hits-2024/
Problems and Challenges
Crafting an Exceptional Microsite: Designing a standout microsite to offer users a unique digital experience, seamlessly integrating Spotify's API to curate personalized music playlists for their job research.
Optimizing User Journey: Ensuring a streamlined and engaging user experience, with easy navigation and immersion for users.
Incorporating Audio: Integrating audio elements into the microsite to boost user engagement, providing music as users set up their upcoming job-seeking sessions.
Graphic Elements
Below are the assets I've compiled for the campaign, inspired by the concept of a "Jukebox." With creative freedom, I took charge of shaping the campaign's overall aesthetic.
Comprehensive User Journey Design
Here's a quick overview of the Job Jukebox user journey. Once users choose a relevant job suggestion from our API-generated list, they dive into the atmosphere of each job category. They'll find useful tips and links to related job applications on Indeed. Plus, each job comes with a curated playlist they can save on their Spotify account. Users can also easily share their results on social media.
Took the Stage: Best Stage Experience
The Job Jukebox microsite was awarded by Spotify for Best Stage Experience in 2024. For more details, visit: Spotify Hits 2024
Since this campaign is no longer active, Spotify has provided a screen recording of the entire user journey with sound. You can view it here: Indeed x Spotify | Job Jukebox