LFW Online Platform

London Fashion Week is seeking to revitalize its online presence through a platform capable of accommodating all fashion designers and their collections. Additionally, it aims to be a center of inspiration for everyone by sharing various types of fashion-related content capable of inspiring anyone who visits their page. Furthermore, they also want the ability to share catwalks and podcasts from various designers and fashion bloggers.

• Ability to add an unlimited list of designers, allowing each designer's page to be customizable through the use of colors and logos.

• Ability to share events, catwalks and interviews of different designers in real-time.

• The website must be easily and intuitively updatable by both the client and the designers themselves.

• Need for a calendar to inform users about the presence of various upcoming events.

This is a stylized representation of the website's map. The site consists of 5 main pages to access various types of content. The homepage acts as a social bulletin board where users can find a wide range of content added by the fashion community, while the other pages are dedicated to event scheduling, the events themselves, and the profiles and collections of designers.

Before proceeding with the design, the team and I provided the client with a set of wireframes where we carefully studied every detail of the website's main structure.

Below is a summary of the colors chosen in collaboration with the client, along with the selected fonts and various UI elements.

Embarking on our design journey, we transformed approved wireframes into captivating visuals, infusing them with the unique essence of the client's brand. With an artist's eye, we orchestrated a symphony of colors and fonts, crafting a seamless and visually stunning experience for users to immerse themselves in.

Behold the screens that usher users to the streaming event. In the first glimpse, users immerse themselves in the week's upcoming event calendar. The second screen tantalizes with a countdown to the main event. Finally, behold the page design hosting the live event.

Below is an example of a customized event page with graphics tailored to match the organizer's chosen color, ensuring distinctiveness and brand alignment.