Feeling out of sort?

Spotify and Snickers have joined forces to assist users in finding their rhythm and pushing through challenging moments of the day. By savoring the delicious taste of Snickers, users can discover energizing songs to elevate their mood and regain their sense of self.

• Operating the microsite across 28 countries necessitates translation into 32 different languages, including Arabic and Cyrillic languages. Given the large number of translations, the design has to be simple and ready to accommodate different tongues and copy lengths.

• Users require the functionality to create and customize playlists based on their moods.

• The campaign integrates four distinct outcomes and API attributes based on the user's selections on the quiz page.

The team and I have crafted a straightforward and linear user flow that seamlessly accommodates lengthy copy and can be translated into multiple languages.

Following the approved wireframes and incorporating the provided assets while adhering to the brand guidelines, we meticulously implemented the user journey's design. Leveraging the prescribed fonts, color palette, and three designated images, we ensured a cohesive and visually appealing experience for users.

This project spanned across 28 different countries and 32 dialects, each utilizing a barcode attached to Snickers bars. To efficiently manage the diverse copy requirements, I devised a solution leveraging a few Figma plugins to organize the content across different files. Working with Spotify and Snickers was a pleasure, and I'm delighted that the client was satisfied with the campaign's successful rollout across various territories.