Speedy Presales

This case study provides a glimpse into a selection from the numerous concepts I've crafted for Spotify Advertising while collaborating with the great team at Forever Audio. Over the years, I've been trusted to push my limits in creating these presales, which Spotify uses in their pitches to clients to sell microsites to be developed on the Spotify platform. The name of this case study is "Flash Presales" because indeed, these designs were produced in less than 4 hours. For developing these concepts in record time, I've always been supported by great copywriters and groups to brainstorm.

• Tight Time Constraints: Delivering each presale within a strict 4-hour timeframe demanded rapid ideation and execution to meet deadlines effectively.

• Concept Transmission: Ensuring the designs were engaging and could effectively convey the campaign's concept within a short turnaround time was a critical challenge.

• Lack of Provided Assets: The absence of provided assets necessitated sourcing suitable visuals from various online sources. Careful selection and adaptation were required to align with the campaign's requirements.

• Alignment with Musical Content: Each presale needed to seamlessly integrate with Spotify's realm, incorporating musical content to enhance user engagement and alignment with the platform's identity.

In this Samsung campaign concept, users can curate a personalized playlist tailored to their musical taste using the Spotify API. By interacting with various elements of the campaign aligned with Samsung Galaxy Buds 2 features such as colors, noise cancellation, intelligent 360 audio, etc., they can create a bespoke playlist that resonates with their preferences.

Upon clicking the ad, user data is analyzed to match them with either the Magnum Starchaser or the Magnum Starlover ice cream, along with music styles that reflect the essence of the chosen ice cream. Once paired with a flavor, users can explore the elements that make up that particular ice cream. Additionally, users can click on the toggle at the top of the microsite to "try" the other flavor and discover the associated music and ice cream elements.

Upon clicking the banner ad, users are transported into the thrilling world of the first season of The Boys series. The Spotify UI is dramatically obliterated by a beam laser, unveiling the season trailer. Users are then prompted to click on one of the factions to explore each member and unlock a dedicated playlist, immersing themselves deeper into the action-packed narrative.

Upon connecting their Spotify account, users experience the convenience of having their music organized based on tempo speed into three distinct playlists. This concept seamlessly aligns with Dropbox's key message of discovering the joy in organization, translating the experience of keeping files tidy into the realm of music organization.

After clicking the ad, user data is collected to understand their overall musical preferences. Users can then create a bespoke playlist by interacting with different spots on the Doritos triangle, zooming and moving to select their desired area. Once chosen, users are matched with a Doritos flavor and receive a related playlist tailored to their taste.

In line with the movie title, our team devised a campaign to analyze users' musical data and unveil what they were listening to the previous summer. By connecting their Spotify account, users have their musical data analyzed, receiving a breakdown of their previous summer in an intriguing and horror-styled infographic. Additionally, they receive a playlist of music from the previous summer and can watch the movie's trailer to further immerse themselves in the experience.

In collaboration with Cardi B, Reebok is launching new Cardi B sneakers. To promote the release, we developed a homepage takeover concept featuring a soundboard filled with typical Cardi B noises from her hits. Users can interact with the soundboard, creating bespoke songs and sharing them. This engaging experience serves as a dual call-to-action, enticing users to explore and ultimately purchase the new shoes.

In this McDonald's campaign to promote the breakfast menu, users click on the ad, and their musical data is analyzed to provide a perfect playlist aligned with their musical tastes. On the payoff page, users can also generate a different playlist by adjusting the mood using a dedicated button.

In this vibrant summertime campaign concept for Malibu, users are invited to immerse themselves in the essence of summer through a series of 360-degree scenes depicting typical summer moments. By simply tapping on their phones, users can explore various scenes and choose their preferred vibe. Upon reaching the payoff page, users will receive a curated playlist tailored to their selected mood, accompanied by recommendations for different Malibu drinks to enhance their summer experience.

In this Christmas campaign concept for Starbucks, the idea is to unite people in the celebration by inviting users to add their favorite festive tracks to a large collaborative playlist.

In this campaign for Dos Equis, users will choose their ideal moment to enjoy a Dos Equis beer. Based on the selected moment, users will receive a different playlist paired with a unique Dos Equis beer flavor.

In this campaign to promote the Crispy Chicken Sandwich burger, users click on the banner ad, triggering an animation where the Spotify UI is playfully disrupted, appearing as if bitten, revealing a payoff page with details about the burger and a call-to-action to download the McDonald's app.

By connecting their Spotify account, users will be matched with one of the different colors of the Audi A3 based on their musical tastes. They will then receive a pre-curated playlist aligned with the key colors.